Jarritos came to us with the goal of building a U.S. audience for Jarritos on TikTok. We designed an influencer campaign that includes a music video and original sound. The challenge went viral and the original sound was featured on the front page of Tiktok's music page. Thousands of users joining the challenge. The top videos were featured on the top Tiktok compilation pages.
Our team executed the following action items
Below are just a few of the videos created from the campaign. Feel free to watch! If you want to see more, just let us know.