Primal Kitchen was looking to kickoff their Tiktok launch with a bang. Thanks to our experience in the food space, we knew exactly what to do! Our organic and paid content strategies were designed to show what made them unique while also spotlighting how delicious each of their products are. Our content explained to users that sauce is more than just a side.

Reimagined their content strategy

Created and posted 3-4 videos a week

Coordinated dozens of influencer integrations

Handled audience building and community engagement

Guided the paid ad strategy