When Reebok decided to rebrand with the launch of their Classics, they came to us to design a strategy that generates excitement on Tiktok. We ideated an influencer and paid campaign that leveraged the audiences of several notable creators. Our internal content studios complimented the influencer videos with a series of organic videos to support the campaign and increase engagement on their account.

Ideated their rebrand strategy

Coordinated mutual influencer intergrations

Produced an original sound

Reimagined their content strategy

Guided the paid ad strategy